"We have revealed some of this, but we haven’t revealed all of it." EA is promising a more streamlined UI that requires fewer clicks for jumping into games, cross-platform friend lists, faster downloads, and a better updating experience, among other features for the new client. "The EA Desktop app is being designed to deliver a frictionless and socially connected experience that is faster for players to get into their games,” EA senior VP Michael Blank revealed in a VentureBeat interview. However, the behemoth publisher isn't done yet, as it has now revealed that the Origin games client on PC will be sporting a new name when its upcoming beta comes through: the EA Desktop app. Just a few weeks ago Electronic Arts rebranded its subscription services across all platforms, dropping the EA Access and Origin Access names and giving them the shared title EA Play.
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